–         The average British woman has £504 of unwanted clothing in their wardrobes
–         17% hold onto them for sentimental reasons, while 18% do so in the hope of fitting into them again
–         92% are wanting to dispose of them in an ethical way
–         The appetite for second hand clothing has increased 19% in 2 years

AS THE appetite for more sustainable fashion practices grows, new research has revealed that British women’s wardrobes are bursting with over £13 billion worth of unwanted clothes.

According to a survey released to mark the launch of, which aims to encourage more ethical shopping habits by buying and selling on Brits’ quality preloved clothing by high street brands, the average British woman has approximately £504 worth of unwanted items in their wardrobe.

British women are currently holding onto approximately 13 items which they either no longer want or fit into, worth an average of £36.

The research suggested that – for many – hoarding clothes in this way is often due to sentimental factors, with more than 1 in 6 (17%) saying old clothes will remind them of a specific place, person or experience.

And almost 1 in 5 (18%) say they will hold onto items which no longer fit in the hope that they will eventually be able to squeeze back into them.

However, the research shows that awareness of more responsible fashion practices are growing – as 92% said they’d prefer to sell these kinds of items on to someone else, rather than simply throwing them away.

But for many, not having the time to do so or not wanting to deal with members of the public puts them off.

This news comes as an estimated 235 million items of unwanted clothing went to landfill in 2017, and a growing number of services – like Patatam – are being established to avoid this, and make selling on clothing easier than ever before.

Appetite for second hand clothing is also increasing – as Patatam’s research found more women than ever are willing to shop more responsibly, with 64% saying they’d happily buy second hand and preloved items, up from 45% in 2016.

Eric Gagnaire, managing director at said: “It’s amazing to see just how much money British women have sat in their wardrobes, in the form of clothing which they no longer want. But what is incredible just how much appetite there is to ensure that they are getting rid of these in a responsible way – by selling, donating or passing them on to others who can enjoy them – rather than simply throwing them away. This is great news and shows just how much the tide is shifting. Even Marie Kondo champions this more responsible way of having wardrobe clear outs!

“Services like Patatam make making money from the quality, unwanted clothing in our wardrobes easier than ever – there’s no need to deal with customer service or take responsibility for finding a buyer yourself, you can simply send it to us, receive the money and we’ll handle it from there.”

Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website. Consumers can also sell their quality, preloved clothing directly to Patatam using its free Patabag service, with no fuss.

Patatam offers free delivery in 48 hours, £2 next day delivery, free returns and a no minimum spend on orders.

For more information or to order a Patabag, please visit


For media information, interviews or images, please contact PR Agency One:

Hollie Tanker at PR Agency One E: T: 0161 871 9140

Abigail Outhwaite at PR Agency One E: T: 0161 871 9140 M: 07791 357 625

James Crawford at PR Agency One E: T: 0161 871 9140 M: 07793 441 686



Patatam was founded in 2013 in France. 

Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website.

All clothing comes with free 48 hour delivery service, £2 next day delivery service, free returns and no minimum spend on orders to make ethical shopping more convenient that ever. 

Patatam clothes are sourced from charity shops, housing clearance centres and from the public using Patatam’s Patabag service, which allows the public to resell clothes from a selection of high street stores to Patatam without having to handle the sale themselves.

The business aims to reduce clothing waste in the UK by providing an online platform from which consumers can give clothes a second life or buy preloved clothes.

For more information visit

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